primary

A fun and varied selection of titles featuring popular characters and themes. For readers aged 6-9 years.

Action!

LAUNCHED: 2025
AVG. READERSHIP: 22,125
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,000

An action-packed, film-focused, one-shot magazine with rotating themes from Shrek and How to Train Your Dragon to Minions and Despicable Me. Perfect for young film fans!

Action

ABSOLUTELY

LAUNCHED: 2021
AVG. READERSHIP: 19,500
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,000

An exciting one-shot magazine featuring some of the most popular brands with primary age readers.

Absolutely

BARBIE

ACQUIRED: 2018
AVG. READERSHIP: 70,000
FREQUENCY: 3-WEEKLY
SINGLE PAGE AD RATE: £2,000

Join Barbie and her friends as they explore a world of friendship, fun and imagination in the official magazine, published under license from Mattel.

Barbie

COLOUR IT

LAUNCHED: 2019
AVG. READERSHIP: 15,750
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,000

Get creative and release your inner artist with this colouring magazine. With a different theme each issue, there are lots of fun things to draw, design and make.

Colour It

CUDDLES

LAUNCHED: 2015
AVG. READERSHIP: 30,000
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

Purrr-fect for young animal lovers, Cuddles magazine is full of furry fun, pet puzzles and amazing animal facts.

Cuddles

CUTE

LAUNCHED: 2009
AVG. READERSHIP: 40,500
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

Packed full of everything cute and collectable, readers will be entertained from cover to cover as they enjoy fun activities with all their favourite characters.

Cute

Dinosaur Action

LAUNCHED: 2007
AVG. READERSHIP: 23,000
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,000

Step back in time with this magazine, full of epic facts, awesome pre-historic puzzles and cool comics that will have any dinosaur fan roaring for more.

Dinosaur Action

Hatchimals

ACQUIRED: 2022
AVG. READERSHIP: 25,000
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,500

Get ready for cuteness overload in Hatchtopia! Filled with adorable activities, sweet stories and loveable characters, guaranteed to make readers smile.

Hatchimals

HELLO KITTY

ACQUIRED: 2015
AVG. READERSHIP: 26,000
FREQUENCY: 6-WEEKLY
SINGLE PAGE AD RATE: £1,500

Everyone’s favourite kitty is the star of her own official magazine, which is bursting with adorable activities, cute crafts and all of Kitty’s fabulous friends.

Hello Kitty

Hot Wheels

LAUNCHED: 2024
AVG. READERSHIP: 20,000
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

Get in gear with the official Hot Wheels magazine, full of epic activities, crafts, puzzles and posters guaranteed to thrill fans.

Hot Wheels

I LOVE UNICORNS

LAUNCHED: 2020
AVG. READERSHIP: 32,000
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,500

Gallop through 32 pages of all things unicorn, including collectable recipes, enchanting crafts and quirky quizzes.

I Love Unicorns

LOVE FROM

LAUNCHED: 2013
AVG. READERSHIP: 28,250
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,500

A one-shot magazine focusing on a different brand or theme and featuring a pull-out craft workbook each issue.

Love From

Miraculous

LAUNCHED: 2022
AVG. READERSHIP: 16,500
FREQUENCY: 6-WEEKLY
SINGLE PAGE AD RATE: £1,000

Based on the multi-award-winning TV show, the official Miraculous magazine encourages readers to embrace their inner superhero with engaging comics, educational puzzles, collectable posters, quirky crafts and more.

Miraculous

Monster High

ACQUIRED: 2025
AVG. READERSHIP: 27,500
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,500

Step into a fang-tastic world of fun and individuality with the Monster High gang in the official magazine, published under license from Mattel.

Monster High

Let's be mermaids

LAUNCHED: 2023
AVG. READERSHIP: 28,500
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

Dive in to the unique world of the Mermaid Squad, along with fan-favourite brands, in this magazine full of fin-tastic puzzles, crafts and stories.

Let's Be Mermaids

pink

LAUNCHED: 2005
AVG. READERSHIP: 103,750
FREQUENCY: 3-WEEKLY
SINGLE PAGE AD RATE: £2,000

Kennedy’s long-standing, market-leading and most fluorescent title, packed full of the hottest brands and engaging activities.

Pink

Pets 2 Collect

LAUNCHED: 2013
AVG. READERSHIP: 57,500
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £2,000

A paw-some magazine for kids obsessed with animals, Pets2Collect features sweet stories, fun facts, crafts, animal care tips and posters.

Pets 2 Collect

PIKMI POPS SURPRISE

ACQUIRED: 2019
AVG. READERSHIP: 16,250
FREQUENCY: 6-WEEKLY
SINGLE PAGE AD RATE: £1,000

Readers can enjoy scent-sational puzzles with their favourite collectable characters in the official magazine.

Pikmi Pops Surprise

SHIMMER & SHINE

ACQUIRED: 2020
AVG. READERSHIP: 17,000
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,000

The genies-in-training lead readers on a magical, fun-filled adventure through pages of puzzles, sparkling stories, colourful crafts and more.

Shimmer & Shine

So Magical

LAUNCHED: 2018
AVE. READERSHIP: 14,000
FREQUENCY: 8-WEEKLY
SINGLE PAGE AD RATE: £1,000

Perfect for readers who love all things fantasy, So Magical explores a world full of unicorns, fairies and mermaids with lots of fun activities each issue. 

So Magical

Sparkle world

AQUIRED: 2025
AVG. READERSHIP: 31,250
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

With a pull-out mini mag each issue, Sparkle World is full of cute characters, fun activities and all things sparkly!

Sparkle World

TOTALLY

LAUNCHED: 2018
AVG. READERSHIP: 23,250
FREQUENCY: 6-WEEKLY
SINGLE PAGE AD RATE: £1,000

Featuring puzzles, recipes, crafts, facts and fun, Totally magazine focuses on a new theme or brand each issue.

Totally

trolls

LAUNCHED: 2023
AVG. READERSHIP: 21,500
FREQUENCY: 5-WEEKLY
SINGLE PAGE AD RATE: £1,000

Join Poppy, Branch and friends in their rainbow-filled world. Each issue is bursting with crafts, puzzles and games that bring the constant party spirit. 

Trolls

Unicorn Universe

LAUNCHED: 2025
AVE. READERSHIP: 37,500
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

Join a sweet cast of unicorn characters and other magical friends to explore the fantastical Unicorn Universe, packed with creative activities and fun puzzles!

Unicorn Universe

we love

LAUNCHED: 2017
AVG. READERSHIP: 19,100
FREQUENCY: 8-WEEKLY
SINGLE PAGE AD RATE: £1,000

An exciting one-shot magazine that captures what readers love each issue, with rotating themes and brands that deliver fun activities, colouring and games.

We Love

yummiland

LAUNCHED: 2025
AVG. READERSHIP: 30,000
FREQUENCY: 4-WEEKLY
SINGLE PAGE AD RATE: £1,500

Enter a sugary-sweet world with the official Yummiland magazine. Filled with crafts, colouring and puzzles, join the Yummis for some flavoursome fun!

Yummiland

STEVE BROWN

Finance Director

He may be the new kid on the block after joining Kennedy in May 2021, but Steve’s career as a qualified accountant spans more than a quarter of a century and has seen him working in the retail and publishing sectors. Steve stays informed of the financial climate and market trends to help create strategic plans for Kennedy’s future.  

Steve loves nothing more than watching a cricket match and is currently planning ways to escape from the reptiles that are taking over his home, thanks to his children.  

Sophie Rowlands 

Licensing Director

Creative and commercially minded, Sophie has overseen the growth of the Kennedy portfolio from 10 licences to over 30. Since joining the company in 2015, she has acquired an in-depth knowledge of pre-school, primary and pre-teen brands, building strong and strategic relationships with key licensors across these sectors.  

Sophie’s expertise within the industry is exceptional and she is passionate about bringing children their favourite licensed brands and characters in a magazine format. Away from the office, Sophie loves nothing more than cuddling up on the sofa with her naughty sausage dog Wallace.  

Harry Ford 

Operations Director

Joining Kennedy in 2011 after leaving school, Harry’s drive and passion has seen him work his way up from Office Administrator to becoming Operations Director in 2019. Over the years Harry has helped to create a company strategy that is focused on growth, and he is very proud of the fun, educational magazines that the company continues to create. 

When he’s not achieving his goals at work, Harry is hoping to hit the back of the net on either the football or hockey pitch. A huge fan of Chelsea FC, he is still coming down from the excitement of them winning the 2021 UEFA Champions League Final. 

Daisy Li 

Purchasing Director

Move over Santa, because Daisy is an expert when it comes to finding the perfect gift for each title. Spending the last decade in the covermount team at Kennedy has given her the skills and contacts to ensure each publication stands out from the crowd.  

As a mother of two young boys, Daisy has the inside scoop on what children want from their favourite magazines. She loves seeing how little surprises can make a child’s day – it’s Daisy’s way of sprinkling a little bit of magic over the Kennedy publications.  

dean barber

Managing Director

With a career in publishing spanning more than 25 years, Dean has brought his passion for producing exciting, innovative, and customer-focused titles to Kennedy. He joined the company in April 2018 and his commitment, positivity, and occasionally humorous approach are infectious to those who work with him. 

Dean is a self-confessed sports fan, especially when it comes to his favourite team – Leicester City Football Club. He is, however, just as happy watching the thrills and spills of the F1 Grand Prix as he is playing a sedate game of golf.