About

Consistently creating products that offer outstanding value, with a core focus on education and fun!

ENGAGING YOUNG MINDS SINCE 2005

OUR MISSION

To expand curiosity, build creativity and develop the dreams of our young readers.

Our aim is not just to educate and entertain children, but to inspire them in every area of their lives. We do this through imaginative, engaging editorial, coupled with some of our industry’s most innovative and exciting designs.

Kennedy has become the fastest-growing and third-largest children’s magazine publisher, with over 60 titles distributed across the UK and the rest of the world. We have achieved this through our steady and unwavering focus on our highly-engaged young consumers.

While our team continues to build and innovate, we are constantly striving to meet our eco-friendly objectives, such as ensuring all of our products and packaging become 100% recyclable.

But one thing that will never change is our ethos of always putting our young readers at the heart of our business. It inspires everything we do and shapes who we are.

DEAN BARBER – MANAGING DIRECTOR

GLOBAL ANNUAL REACH OF 14M CHILDREN

Established with a portfolio of just two titles in 2005, Kennedy has become a key player within the children’s magazine publishing sector.

Kennedy became part of the Claverley Group in 2018, a news and publishing company with a heritage of more than 140 years. Privately owned by the Graham family, who can trace their roots in publishing back to the 1880s, Claverley has built a reputation around delivering quality products related to news and information.

PINK IS ONE OF THE BESTSELLING CHILDREN'S TITLES IN AUSTRALIA

Title acquisition is a specialist and key part of the Kennedy business. 

Through innovation and in-depth market knowledge, Kennedy have a strong and growing number of acquired titles in our portfolio which have returned sales increases of over 80%.

BARBIE IS KENNEDY'S MOST SUCCESSFUL ACQUISITION

Using our knowledge of market-leading toys and collectables, and by analysing sales, Kennedy are able to design new and innovative products that have maximum impact at the point of sale.

All of Kennedy’s gifts are physically tested through Eurofins to ensure each one is fully compliant with safety laws. 

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STEVE BROWN

Finance Director

He may be the new kid on the block after joining Kennedy in May 2021, but Steve’s career as a qualified accountant spans more than a quarter of a century and has seen him working in the retail and publishing sectors. Steve stays informed of the financial climate and market trends to help create strategic plans for Kennedy’s future.  

Steve loves nothing more than watching a cricket match and is currently planning ways to escape from the reptiles that are taking over his home, thanks to his children.  

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Sophie Rowlands 

Licensing Director

Creative and commercially minded, Sophie has overseen the growth of the Kennedy portfolio from 10 licences to over 30. Since joining the company in 2015, she has acquired an in-depth knowledge of pre-school, primary and pre-teen brands, building strong and strategic relationships with key   licensors across these sectors.  

Sophie’s expertise within the industry is exceptional and she is passionate about bringing children their favourite licensed brands and characters in a magazine format. Away from the office, Sophie loves nothing more than cuddling up on the sofa with her naughty sausage dog Wallace.  

Harry Ford 

Operations Director

Joining Kennedy in 2011 after leaving school, Harry’s drive and passion has seen him work his way up from Office Administrator to becoming Operations Director in 2019. Over the years Harry has helped to create a company strategy that is focused on growth, and he is very proud of the fun, educational magazines that the company continues to create. 

When he’s not achieving his goals at work, Harry is hoping to hit the back of the net on either the football or hockey pitch. A huge fan of Chelsea FC, he is still coming down from the excitement of them winning the 2021 UEFA Champions League Final. 

Daisy Li 

Purchasing Director

Move over Santa, because Daisy is an expert when it comes to finding the perfect gift for each title. Spending the last decade in the covermount team at Kennedy has given her the skills and contacts to ensure each publication stands out from the crowd.  

As a mother of two young boys, Daisy has the inside scoop on what children want from their favourite magazines. She loves seeing how little surprises can make a child’s day – it’s Daisy’s way of sprinkling a little bit of magic over the Kennedy publications.  

dean barber

Managing Director

With a career in publishing spanning more than 25 years, Dean has brought his passion for producing exciting, innovative, and customer-focused titles to Kennedy. He joined the company in April 2018 and his commitment, positivity, and occasionally humorous approach are infectious to those who work with him. 

Dean is a self-confessed sports fan, especially when it comes to his favourite team – Leicester City Football Club. He is, however, just as happy watching the thrills and spills of the F1 Grand Prix as he is playing a sedate game of golf.