About
Consistently creating products that offer outstanding value, with a core focus on education and fun!
ENGAGING YOUNG MINDS SINCE 2005
OUR MISSION
To expand curiosity, build creativity and develop the dreams of our young readers.
Our aim is not just to educate and entertain children, but to inspire them in every area of their lives. We do this through imaginative, engaging editorial, coupled with some of our industry’s most innovative and exciting designs.
Kennedy has become the fastest-growing and second-largest children’s magazine publisher, with over 60 titles distributed across the UK and the rest of the world. We have achieved this through our steady and unwavering focus on our highly-engaged young consumers.
While our team continues to build and innovate, we are constantly striving to meet our environmental objectives. In recent years, we have made all of our packaging 100% recyclable, with our next objectives being to make more of our products recyclable and made using more environmentally friendly materials.
But one thing that will never change is our ethos of always putting our young readers at the heart of our business. It inspires everything we do and shapes who we are.
DEAN BARBER – MANAGING DIRECTOR
GLOBAL ANNUAL REACH OF 17M CHILDREN
Established with a portfolio of just two titles in 2005, Kennedy has become a key player within the children’s magazine publishing sector.
Kennedy became part of the Claverley Group in 2018, a news and publishing company with a heritage of more than 140 years. Privately owned by the Graham family, who can trace their roots in publishing back to the 1880s, Claverley has built a reputation around delivering quality products related to news and information.
Kennedy has a strong portfolio of export and local language titles
PINK IS ONE OF THE BESTSELLING CHILDREN'S TITLES IN AUSTRALIA
Title acquisition is a specialist and key part of the Kennedy business.
Through innovation and in-depth market knowledge, Kennedy have a strong and growing number of acquired titles in our portfolio which have returned sales increases of over 80%.
Barbie is Kennedy’s bestselling licensed title and most SUCCESSFUL ACQUISITION
Using our extensive knowledge of market-leading toys and children’s brands, Kennedy are able to design new and innovative products with proven learning and developmental benefits that children love, produced with more sustainable materials and recyclable via the Recycle to Read scheme.
All of Kennedy’s gifts are physically tested through Eurofins to ensure each one is fully compliant with safety laws.
89% of parents agree that children’s magazines provide developmental benefits such as creative, literacy, communication and language skills.
Author, FUNdamentally Children/Good Play Guide, 2024
