About

Consistently creating products that offer outstanding value, with a core focus on education and fun!

ENGAGING YOUNG MINDS SINCE 2005

OUR MISSION

To expand curiosity, build creativity and develop the dreams of our young readers.

Our aim is not just to educate and entertain children, but to inspire them in every area of their lives. We do this through imaginative, engaging editorial, coupled with some of our industry’s most innovative and exciting designs.

Kennedy has become the fastest-growing and third-largest children’s magazine publisher, with over 60 titles distributed across the UK and the rest of the world. We have achieved this through our steady and unwavering focus on our highly-engaged young consumers.

While our team continues to build and innovate, we are constantly striving to meet our eco-friendly objectives, such as ensuring all of our products and packaging become 100% recyclable.

But one thing that will never change is our ethos of always putting our young readers at the heart of our business. It inspires everything we do and shapes who we are.

DEAN BARBER – MANAGING DIRECTOR

GLOBAL ANNUAL REACH OF 14M CHILDREN!

Established with a portfolio of just two titles in 2005, Kennedy has become a key player within the children’s magazine publishing sector.

Kennedy became part of the Claverley Group in 2018, a news and publishing company with a heritage of more than 140 years. Privately owned by the Graham family, who can trace their roots in publishing back to the 1880s, Claverley has built a reputation around delivering quality products related to news and information.

PINK IS ONE OF THE BESTSELLING CHILDREN'S TITLES IN AUSTRALIA

Title acquisition is a specialist and key part of the Kennedy business. 

Through innovation and in-depth market knowledge, Kennedy have a strong and growing number of acquired titles in our portfolio which have returned sales increases of over 80%.

BARBIE IS KENNEDY'S MOST SUCCESSFUL ACQUISITION

Using our knowledge of market-leading toys are collectables, and by analysing sales, Kennedy are able to design new and innovative products that have maximum impact at the point of sale.

All of Kennedy’s gifts and physically tested through Eurofins to ensure each one is fully compliant with safety laws.